Marketing campaign workflow for Tallyfy

Launch email campaigns without approval bottlenecks

Email campaigns stall when content bounces between internal reviewers and client approvals in scattered threads. This 14-step workflow tracks campaign creation from objective gathering through setup, testing, and launch with clear accountability at each stage.

14 steps
13 automations

Run this workflow in Tallyfy with people, AI, and conditions

New Email Campaign Run #2,481 Running now
1 done . 1 running . 12 to go
Status Step Assignee Deadline
Status: Completed

1. Gather objective and requirements (Account Manager)

TM
Team member
Status: Active

2. Prepare write up for the email campaign (Account Manager)

why this works
Claude
AI agent
Status: Waiting

3. Obtain Email Copy (Account Manager)

TM
Team member
Status: Conditional

4. Review Emails Internally (Account Manager)

why this works
Claude
AI agent
+ 10 more steps below

Tallyfy is the accountability layer that lets this template mix people, AI agents, and conditions in one auditable flow

Process steps

1

Gather objective and requirements (Account Manager)

1 days from previous step
task
  • Write a quick description of what this email campaign is about and why you're running it.
  • Figure out if your team is creating the email content or if the client will send it to you.
  • Note how many emails you'll need.
  • Record the email management tool you're using.
  • Note which contact list you'll send to.
Form fields in this step
Campaign Objective
Content by
How many emails will be sent in this campaign?
Email Management Tool Info
Contact list to be used
2

Prepare write up for the email campaign (Account Manager)

2 days from previous step
task
Form fields in this step
Insert link to document for email content
OR upload email content here
3

Obtain Email Copy (Account Manager)

2 days from previous step
task
Dear {{client-name-606844}},

We've got a new email campaign coming up on {{tentative-email-campaign-date-608092}}.

Could you send us the email content for this campaign?

Thanks,
Account Manager
Form fields in this step
Insert link to document with email content
OR Upload file with email content
4

Review Emails Internally (Account Manager)

4 days from previous step
task
Review the email content here:
{{insert-link-to-document-for-7643696}}
{{or-upload-email-content-here-7643697}}
Form fields in this step
Emails approved?
Notes for approval
5

Edit Emails (Account Manager)

1 days from previous step
task
Check the email content and make any edits you need.
Notes: {{notes-for-approval-7643704}}
6

Send for Client Approval (Account Manager)

1 days from previous step
task
Send the content to {{client-email-address-608897}} for their approval:

Content:
{{insert-link-to-document-for-7643696}}
{{or-upload-file-with-email-7643719}}
7

Edit Emails (Account Manager)

1 days from previous step
task
8

Resend for Client Approval (Account Manager)

1 days from previous step
task
Form fields in this step
Notes
9

Get Client Final Approval (Account Manager)

1 days from previous step
task
Form fields in this step
Emails approved?
Notes
10

Final internal review (Account Manager)

1 days from previous step
task
Take one last look at {{insert-link-to-document-for-7643696}}/ {{or-upload-file-with-email-7643719}} before it goes out.
Form fields in this step
Notes
11

Setup email in tool (Account Manager)

1 days from previous step
task
Copy the content from {{insert-link-to-document-with-7643718}}/{{or-upload-file-with-email-7643719}} into your email tool. Tool details are here:
{{email-management-tool-info-7643712}}

Start date: {{tentative-email-campaign-date-608092}}

List: {{contact-list-to-be-used-7643714}}

Form fields in this step
Setting up email campaign in tool
12

Send test email (Account Manager)

1 days from previous step
task
Log any changes you make in the comments below, and update them directly in {{email-management-tool-info-7643712}}.
13

Schedule email campaign (Account Manager)

1 days from previous step
task
Tentative date: {{tentative-email-campaign-date-608092}}
Form fields in this step
What date did we finalize on?
14

Launch email campaign on scheduled date (Account Manager)

1 days from previous step
task
Campaign start date: {{what-date-did-we-finalize-on-7643706}}

Why Tallyfy is the AI control layer

Phase 1

Set up

Define the recipe

Lay out your steps, deadlines, and who does each: a person, AI, or a rule.

Phase 2

Run

People + AI together

Launch in one click. AI does the routine steps; people approve. No glue code.

Phase 3

Track and improve

Audit and learn

Watch every step live, then refine - a gradual shift, never a total redo.

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