3 articles with this tag
Design thinking follows 6 distinct phases - Empathize, Define, Ideate, Prototype, Test, and Implement - to match user needs with feasible technology. Companies like Apple, Nike, and Coca-Cola use this methodology to solve real problems based on data rather than assumptions, minimizing innovation risk while leveraging collective team expertise.
IT Service Management (ITSM) aligns enterprise IT services with end-user requirements using frameworks like ITIL, prioritizing service quality through SLAs rather than just technology management. Business Process Management (BPM) takes a systematic approach using methodologies like Six Sigma and Lean. Both save time and money through standardization - ITSM eliminates duplicate IT procedures while BPM cuts red tape across operations.
Service design thinking centers on five core principles from Marc Stickdorn's seminal work: user-centered approach beyond expert-only perspectives, co-creative involvement of diverse actors, three-step sequencing through pre/actual/post-service periods, evidencing through tangible and digital touchpoints, and holistic analysis of alternative sequences. Personalized approaches build trust and long-term brand loyalty beyond generic offers and unwanted emails.