3 articles with this tag
Poor sales handoffs cause 23 percent of customer churn, with information gaps, promise mismatches, and forcing customers to repeat themselves destroying trust during the critical transition from sales to service teams.
A sales cycle is the series of events from first prospect contact to final sale. It includes seven key stages such as prospecting, initial contact, identifying needs, presenting offers, handling objections, closing the sale, and asking for referrals.
Lead management bridges the gap between marketing and sales by nurturing prospects into customers. Only 20 to 25 percent of leads are sales-ready, and 79 percent never convert without proper nurturing. Success requires research, content mapping, nurture strategies, lead scoring, and strategic handoff processes.