#product launch

Product planning spans from idea conception to market launch. Learn the critical stages including product conception, market research, introduction, and lifecycle management, plus proven strategies like The Four Gates framework and agile product planning to maximize your chances of success.

Seventy percent of new products fail in the first year because entrepreneurs fall in love with their products and ignore objective feedback. Critical failure patterns include skipping market research, failing to educate customers about revolutionary products, rushing to launch without building relationships first, and crafting marketing messages customers cannot understand.