#customer value

High-value customers represent the clients on whom business survival and profitability depend. Using the 80/20 ratio, these customers contribute 80 percent of total value. Retaining high-value customers through strong relationships, anticipating needs, and excellent service costs far less than acquiring new customers.

Customer value represents what your product or service is worth to customers versus alternatives. This guide explains how to cultivate value through refining your value proposition, segmenting audiences, avoiding price competition, and focusing on your most valuable customers for maximum return.