4 articles with this tag
Customer feedback loops help you understand and improve customer experience by gathering, analyzing, and acting on feedback. Learn how to build an effective feedback system that keeps customers coming back.
Understanding the customer buying process is essential for effective sales and marketing. Learn the six stages customers go through before making a purchase, from problem recognition to post-purchase evaluation, and how to optimize your strategy for each stage.
Customer value represents what your product or service is worth to customers versus alternatives. This guide explains how to cultivate value through refining your value proposition, segmenting audiences, avoiding price competition, and focusing on your most valuable customers for maximum return.
Friend recommendations outweigh a thousand ignored marketing messages, making customer loyalty the holy grail of CXM. Effective systems require automatic content updates (manual updates allow errors), easy collaboration (centralized information beats email chains), and continuous monitoring providing real-time insights into how each client experiences your business across four lifecycle phases: awareness, evaluation, purchasing, and post-purchase.