3 articles with this tag
Understanding the customer buying process is essential for effective sales and marketing. Learn the six stages customers go through before making a purchase, from problem recognition to post-purchase evaluation, and how to optimize your strategy for each stage.
Optimize your client intake process to convert prospects into loyal customers. Learn essential steps including contact forms, proposals, welcome packets, and best practices for creating seamless onboarding experiences that maximize conversion rates.
Jason Lemkin of Storm Ventures says customer success is where 90% of revenue comes from - the post-sale relationship, not the initial sale. Customer success is proactive (preventing problems) versus customer service which is reactive (fixing problems). Lincoln Murphy identifies eight elements for systematic management, while five organizational models suit different company stages from startup to enterprise.