4 articles with this tag
The Mindset Institute uses Tallyfy to manage their online marketing procedures including website backups, design updates, and analytics review. Learn how this team tracks daily tasks, onboards new employees efficiently, and ensures all marketing procedures are documented in one place with automated workflow management.
Only 32% of marketers document their content strategy, down from 35% the previous year. Without documented workflows detailing tactics, milestones, and KPIs, teams flounder at ideation and promotion. Your workflow should detail research phases to discover what audiences want, influencer involvement, promotion frequency across channels, and systematic repurposing of top performers into podcasts, SlideShare decks, and eBooks.
Quality assurance for content marketing starts before creation with proper strategy, planning, and policies. Establish brand guidelines, review processes, and publication procedures. Define KPIs, create checklists for content reviews, and plan promotion strategies to ensure quality content reaches the right audiences at optimal times.
Content workflow software enables large-scale content production by managing workflows, tracking execution, and facilitating collaboration. Key features include smaller management workloads, easily defined workflows, conditional logic, integrations with popular tools, and comprehensive metrics for optimizing your content operations.