Run Killer Content Marketing Strategies Through Consistent Workflows
Only 32% of marketers document their content strategy, down from 35% the previous year. Without documented workflows detailing tactics, milestones, and KPIs, teams flounder at ideation and promotion. Your workflow should detail research phases to discover what audiences want, influencer involvement, promotion frequency across channels, and systematic repurposing of top performers into podcasts, SlideShare decks, and eBooks.