#content-marketing-workflow

Only 32% of marketers document their content strategy, down from 35% the previous year. Without documented workflows detailing tactics, milestones, and KPIs, teams flounder at ideation and promotion. Your workflow should detail research phases to discover what audiences want, influencer involvement, promotion frequency across channels, and systematic repurposing of top performers into podcasts, SlideShare decks, and eBooks.

While 91% of B2B marketers use content marketing, only 42% feel effective at it. The gap stems from poor process enforcement - deadlines slip and team members forget tasks. Tallyfy's seven-step workflow covers SEO analysis, outreach channel gathering, writing, editing with feedback loops, graphics creation, WordPress publishing with optimization, and marketing distribution.