3 articles with this tag
While 80% of marketers use content marketing, only 32% find it effective. Companies with documented strategies are 25% more effective than those winging it. This 11-point checklist covers knowing your audience through polls and competitor audits, mapping content flow through sales funnels, addressing pain points deeply, and using data-driven headlines—Moz found numbered headlines preferred by over one-third of users.
Quality assurance for content marketing starts before creation with proper strategy, planning, and policies. Establish brand guidelines, review processes, and publication procedures. Define KPIs, create checklists for content reviews, and plan promotion strategies to ensure quality content reaches the right audiences at optimal times.
Only 53% of effective B2B content marketers document their strategy, according to Content Marketing Institute. Teams meeting less than weekly see tasks falling through cracks. Without documented processes answering questions about audience, funnel stage, and buyer journey phase, 60% of marketers struggle creating engaging content, throwing out random ideas instead of strategic campaigns. Agile principles - change for customers, cross-functional teams, bias toward action, build-measure-learn - improve marketing efficiency.