Marketing

Launch your new website with this 10-step SEO checklist covering Google Analytics, Search Console, sitemaps, redirects, and speed optimization. With 80% of users browsing via smartphone, mobile-friendly design is critical. Use competitor backlink analysis through Moz Open Site Explorer to jumpstart your SEO by targeting the same webmasters.

While 80% of marketers use content marketing, only 32% find it effective. Companies with documented strategies are 25% more effective than those winging it. This 11-point checklist covers knowing your audience through polls and competitor audits, mapping content flow through sales funnels, addressing pain points deeply, and using data-driven headlines—Moz found numbered headlines preferred by over one-third of users.

Only 32% of marketers document their content strategy, down from 35% the previous year. Without documented workflows detailing tactics, milestones, and KPIs, teams flounder at ideation and promotion. Your workflow should detail research phases to discover what audiences want, influencer involvement, promotion frequency across channels, and systematic repurposing of top performers into podcasts, SlideShare decks, and eBooks.

A comprehensive quality checklist for content marketing success. Learn essential elements to include, from audience targeting and timing to SEO optimization and fact-checking, ensuring your content achieves business goals and avoids costly mistakes.

Quality assurance for content marketing starts before creation with proper strategy, planning, and policies. Establish brand guidelines, review processes, and publication procedures. Define KPIs, create checklists for content reviews, and plan promotion strategies to ensure quality content reaches the right audiences at optimal times.

Content is an essential part of any marketing strategy, but maintaining quality control is crucial. Learn how to ensure your content marketing efforts deliver consistent, professional results through proper planning, structure, and attention to detail.