9 articles in this category
Companies with a formal sales process generate 18 percent more revenue than those without. Learn to design an effective sales workflow through the five stages of prospect, connect, research, present, and close. Discover how task management software helps map processes and refine sales methodologies.
Lead management bridges the gap between marketing and sales by nurturing prospects into customers. Only 20 to 25 percent of leads are sales-ready, and 79 percent never convert without proper nurturing. Success requires research, content mapping, nurture strategies, lead scoring, and strategic handoff processes.
A prescriptive sales process is a predesigned, step-by-step guide for sales teams that improves the odds of making a sale. It provides training, documentation, and tools to execute every aspect of the sales funnel consistently and effectively.